Our team took on the challenge of transforming a 250,000 sf Marriott convention center into a luxurious living space. We started with branding, crafting the name "Uphouse" and tagline "Live it up" to capture the essence of this vibrant new community.

From there, we designed and procured every aspect of the project, from custom furniture and finishes to state-of-the-art amenities like dual pools, a high-tech gym, and indoor pickleball courts. This comprehensive reimagining showcases our ability to create cohesive, branded living experiences.

The impact?

A remarkable 35% increase in rental income for our client, demonstrating how our integrated approach to branding and design drives real financial results in large-scale conversion projects.