"We want the Godiva of nuts - spectacular, unforgettable, a household name."
The mission was clear: The Godiva of nuts - unique, unforgettable, an experience to be treasured.
My journey took me to Ashdod, Israel, where I found the 'Tin Man,' a master metalworker who would craft our dream into reality.
The brand was ours to create - an elevated take on the bustling Shuk. Nuts plus factory: 'Nuttery.' Simple, whimsical and perfect.
As brand and interior experts, our focus is to not only create a palette but make it come alive at every touch point. A masterful blend of sensory design prioritizing texture over color: copper pennies, reclaimed barnwood, and distressed black metal meld with muted rust and putty tones. The Tin Man's hanging tables, suspended by heavy copper chains beneath the penny-covered reverse arch, aren't just engineering; they're industrial poetry that's stood 11 years of endless traffic. It's the aroma of freshly glazed macadamia nuts that hits your senses the moment you step inside, drawing you through curated vignettes of global treasures - nuts, spices, chocolates, and candies. This isn't just a store - it's retail theater that turns shopping into an intimate journey of discovery, deepening its kosher confectionery legacy with every bite.